XPO Stands

Overview

Globally, there are approximately 32,000 exhibitions each year, featuring 4.5 million exhibiting companies and attracting over 303 million visitors.

Exhibitions are the backbone of global trade and play a critical role in simulating a country's economy by providing businesses with access to the global market and by enabling innovators to showcase their latest technologies. We're creating XPOSTANDS to provide a common platform for the stakeholders of B2B events.

My contribution

Product Strategy UX Design UI Design Marketing UX Copywriting

The team

2 x Software Developer 1 x Digital Marketer 1 x Product Manager

Year

2020

Project - Full bleed Image

Process

The opportunity to work on this project came during the pandemic so we started out in a completely remote team, over 8 months we built out a system that can connect an organization with multiple vendors across the globe.

Online meetings came in handy during corona times, we brainstormed hours on how a task can be done in the best possible way? How shall we represent the information? What would be the user flow for the process?

After brainstorming, I would conduct research and come up with suggestions for how to complete a task in the most efficient manner possible. As the project lead, it was my responsibility to ensure that the portal is being built to the highest standards by using the best technologies.

The project was divided into more than 11 modules and 3 distant phases. It wasn’t just about figuring out and implementing how the information would be displayed and manipulated by end-users; it was also about building a complex system for managing interconnected processes.

Project Skype Calls
Project UI Strategies
Project UI Strategies
Project Iconography
Project My Profile
Project Pricing Cards
Project UX Strategies
Project Content Strategy
Invoice and Brief Figma Designs
Project Usability Testing
Project Usability Testing
Project Back-end Invoices
Project Back-end Dashboard
Project Front-end Invoices
Project Front-end Dashboard

Outcome

We released XPOSTANDS in Jan 2021 enabling exhibitors and vendors to connect for upcoming B2B events. We initially promoted XPOSTANDS in European region by offering free Basic Package for first few months.